HRODC Postgraduate Training Institute,
Providing Postgraduate Diploma; PG
Certificate; & PG Short Courses, in Dubai,
London, Kuala Lumpur, Colombo, New Delhi,
Islamabad, Abuja, Accra, Lagos, Lusaka,
Paris, Wolverhampton, Birmingham, Banjul,
Amman, Doha, Kuwait, Cairo, Manama, Nairobi,
Jeddah, etc. & Online. |
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Course
Co-ordinator:
Prof. Dr. R. B. Crawford is
Course
Coordinator. He is the Director of HRODC Postgraduate Training
Institute, A Postgraduate-Only Institution. He has the following
Qualifications and Affiliations:
Doctor of Philosophy {(PhD) {University College
London (UCL) - University of London)};
MEd Management (University of Bath);
Postgraduate (Advanced) Diploma Science Teacher
Ed. (University of Bristol);
Postgraduate Certificate in Information Systems
(University of West London, formerly Thames Valley University);
Diploma in Doctoral Research Supervision,
(University of Wolverhampton);
Teaching Certificate;
Fellow of the Institute of Management
Specialists;
Human Resources Specialist, of the Institute of
Management Specialists;
Member of the Asian Academy of Management (MAAM);
Member of the International Society of Gesture
Studies (MISGS);
Member of the Standing Council for Organisational
Symbolism (MSCOS);
Member of ResearchGate;
Executive Member of Academy of Management (AOM).
There, his contribution incorporates the judging of
competitions, review of journal articles, and guiding the
development of conference papers. He also contributes to the
Disciplines of:
Human Resources;
Organization and Management Theory;
Organization Development and Change;
Research Methods;
Conflict Management;
Organizational Behavior;
Management Consulting;
Gender & Diversity in Organizations; and
Critical Management Studies.
Professor Dr. Crawford has been an Academic in
the following UK Universities:
University of London (Royal Holloway), as
Research Tutor;
University of Greenwich (Business School), as
Senior Lecturer (Associate Professor), in Organisational
Behaviour and Human Resource Management;
University of Wolverhampton, (Wolverhampton
Business School), as Senior Lecturer (Associate Professor), in
Organisational Behaviour and Human Resource Management;
London Southbank University (Business School), as
Lecturer and Unit Leader.
His responsibilities in these roles included:
Doctoral Research Supervisor;
Admissions Tutor;
Postgraduate and Undergraduate Dissertation
Supervisor;
Programme Leader;
Personal Tutor.
For Whom This Course is Designed
This Course is Designed For:
Duration:
20 Days
Cost: Ł20,000.00
Per Delegate
The course cost does not include living accommodation. However,
delegates are treated with the following:
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Free Continuous
snacks throughout the Event Days;
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Free Hot Lunch on
Event Days;
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Free City
Tour;
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Free
Stationery;
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Free On-site
Internet Access;
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HRODC Postgraduate
Training Institute’s Diploma – Postgraduate; or
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Certificate of
Attendance and Participation – if unsuccessful on resit.
HRODC Postgraduate Training Institute’s Complimentary Products include:
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HRODC Postgraduate
Training Institute’s
Leather Conference Folder;
-
HRODC Postgraduate
Training Institute’s
Leather Conference Ring Binder/
Writing Pad;
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HRODC Postgraduate
Training Institute’s
Key Ring/ Chain;
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HRODC Postgraduate
Training Institute’s
Leather Conference (Computer –
Phone) Bag
– Black or Brown;
-
HRODC Postgraduate
Training Institute’s
8GB USB Flash Memory Drive,
with Course/ Programme Material;
-
HRODC Postgraduate
Training Institute’s Metal Pen;
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HRODC Postgraduate Training Institute’s
Polo Shirt.
Daily Schedule:
9:30 to 4:30 pm.
Course Contents, Concepts and Issues
Module 1
Marketing Dynamics:
Effective Customer and Client-Driven Value, Orientation and Strategy
M1. Part 1: Marketing: Creating and Capturing Customer Value
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Defining and Deconstructing Marketing;
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Understanding the Marketplace and Customer Needs;
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Designing a Customer-Driven Marketing Strategy;
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Preparing an Integrated Marketing Plan and Program;
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Building Customer Relationships;
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Capturing Value from Customers;
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The Changing Marketing Landscape.
M1. Part 2: Company and Marketing Strategy: Partnering to Build
Customer Relationships
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Companywide Strategic Planning: Defining Marketing’s Role;
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Designing the Business Portfolio;
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Planning Marketing: Partnering to Build Customer;
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Relationships;
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Marketing Strategy and the Marketing Mix;
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Managing the Marketing Effort;
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Measuring and Managing Return on Marketing Investment.
M1. Part 3: Analysing the Marketing Environment
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The Company’s Microenvironment;
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The Company’s Macro-environment;
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Demographic Environment;
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Economic Environment;
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Natural Environment;
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Technological Environment;
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Political and Social Environment;
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Cultural Environment;
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Responding to the Marketing Environment.
M1. Part 4: Managing Marketing Information to Gain Customer
Insights
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Marketing Information and Customer Insights;
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Assessing Marketing Information Needs;
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Developing Marketing Information;
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Marketing Research;
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Analyzing and Using Marketing Information;
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Other Marketing Information Considerations.
Module 2
Marketing Dynamics:
Effective Customer and Client-Driven Value, Orientation and Strategy (2)
M2. Part 1: Understanding Consumer and Business Buyer Behaviour
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Consumer Markets and Consumer Buyer Behavior;
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Model of Consumer Behavior;
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Characteristics Affecting Consumer Behavior;
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The Buyer Decision Process;
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The Buyer Decision Process for New Products;
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Business Markets and Business Buyer Behavior;
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Business Markets;
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Business Buyer Behavior;
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The Business Buying Process;
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E-Procurement.
M2. Part 2: Customer-Driven Marketing Strategy: Creating Value
for Target Customers
M2. Part 3: Products, Services and Brands: Building Customer
Value
M2. Part 4: Developing New Products and Managing the Product Life
Cycle
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New-Product Development Strategy;
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The New-Product Development Process;
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Managing New-Product Development;
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Product Life-Cycle Strategies;
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Product Decisions and Social Responsibility;
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International Product and Services Marketing.
Module 3
Marketing Dynamics:
Effective Customer and Client-Driven Value, Orientation and Strategy
M3. Part 1: Pricing: Understanding and Capturing Customer Value
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What is a Price?;
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Customer Perceptions of Value;
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Company and Product Costs;
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Other Internal and External Considerations Affecting Price Decisions;
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New-Product Pricing;
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Product Mix Pricing;
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Price-Adjustment Strategies;
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Price Changes.
M3. Part 2: Marketing Channels: Delivering Customer Value
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Supply Chains and the Value Delivery Network;
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The Nature and Importance of Marketing Channels;
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Channel Behavior and Organization;
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Channel Design Decisions;
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Channel Management Decisions;
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Marketing Logistics and Supply Chain Management.
M3. Part 3: Retailing and Wholesaling
M3. Part 4: Communicating Customer Value: Advertising and Public
Relations
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The Promotion Mix;
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Integrated Marketing Communications;
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Advertising;
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Setting Advertising Objectives;
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Setting the Advertising Budget;
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Developing Advertising Strategy;
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Evaluating Advertising Effectiveness and Return on Advertising Investment;
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Other Advertising Considerations;
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Public Relations;
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Major Public Relations Tools.
Module 4
Marketing Dynamics:
Effective Customer and Client-Driven Value, Orientation and Strategy (4)
M4. Part 1: Communicating Customer Value: Personal Selling and
Sales Promotion
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The Nature of Personal Selling;
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The Role of the Sales Force;
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Managing the Sales Force;
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The Personal Selling Process;
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Sales Promotion.
M4. Part 2: Direct and Online Marketing: Building Direct Customer
Relationships
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Growth and Benefits of Direct Marketing;
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Customer Databases and Direct Marketing;
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Forms of Direct Marketing;
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Online Marketing;
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Setting up an Online Marketing Presence;
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The Promise and Challenges of Online Marketing;
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Public Policy Issues in Direct Marketing.
M4. Part 3: The Global Marketplace
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Looking at the Global Marketing Environment;
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Deciding Whether to Go Global;
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Deciding Which Markets to Enter;
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Deciding How to Enter the Market;
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Deciding on the Global Marketing Program;
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Deciding on the Global Marketing Organisation.
M4. Part 4: Sustainable Marketing: Social Responsibility and
Ethics
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Sustainable Marketing;
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Social Criticisms of Marketing;
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Consumer Actions to Promote Sustainable Marketing;
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Business Actions Toward Sustainable Marketing;
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Marketing Ethics;
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The Sustainable Company.
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