HRODC Postgraduate Training Institute,
Providing Postgraduate Diploma; PG
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Programme Number 146 -
International and National Events Management
Professional Events Facilitation, With Ultimate Success,
Leading to Postgraduate Diploma in International and
National Events Management. Contents
include
International and National Events Management, Events Facilitation With Ultimate
Success, Events Facilitation in Dubai, Event Planning in Nigeria, Team Building
in Paris, Business Ethics in Durban, Business Etiquette, Sponsorship in London,
Marketing Plan, Networking Event in Malaysia, Project Event, Design Production
Operation, Event Management in the UK, Human Resources, Event Finance, Crisis
Management, Event Risk Management, Stage Fright, Visual Aids, PowerPoint
Presentation, Business Plan, Time Management, Action Plan, Hidden Job
Requirements, Ancillary Programs, Events Management Course Outline, Online
Courses in Event Management, Events Management Services, Excellent Events
Management, Festival Celebrations, Vision Event Management, Event Manager,
Business Event Management, Useful Tools and Information, Higher Education,
Championing Professional, Risk Management Jobs, Asset Management in London,
Financial Times, Enterprise Risk Management in Dubai, Financial Resources for
Events, Holiday in Brazil, Risk Management Society, National Archive of Events,
Events Management Courses, National Events Conference, Current National Events,
Special Security Event, Standards for National Competition, Comprehensive Events
Management.
Programme Number 146 - International and National Events
Management: Professional Events Facilitation, With Ultimate Success
Intensive Full-Time {3 Months (5 Days -30 Hours) Per Week}
Programme, Leading to
Postgraduate Diploma in International and National Events Management. Click to
download the PDF Brochure for this Programme.
Programme
Co-ordinator:
Prof. Dr. R. B. Crawford is
Course
Coordinator. He is the Director of HRODC Postgraduate Training
Institute, A Postgraduate-Only Institution. He has the following
Qualifications and Affiliations:
Doctor of Philosophy {(PhD) {University College London (UCL) -
University of London)};
MEd Management (University of Bath);
Postgraduate (Advanced) Diploma Science Teacher Ed. (University
of Bristol);
Postgraduate Certificate in Information Systems (University of
West London, formerly Thames Valley University);
Diploma in Doctoral Research Supervision, (University of
Wolverhampton);
Teaching Certificate;
Fellow of the Institute of Management Specialists;
Human Resources Specialist, of the Institute of Management
Specialists;
Member of the Asian Academy of Management (MAAM);
Member of the International Society of Gesture Studies (MISGS);
Member of the Standing Council for Organisational Symbolism (MSCOS);
Member of ResearchGate;
Executive Member of Academy of Management (AOM). There, his
contribution incorporates the judging of competitions, review of
journal articles, and guiding the development of conference
papers. He also contributes to the Disciplines of:
Human Resources;
Organization and Management Theory;
Organization Development and Change;
Research Methods;
Conflict Management;
Organizational Behavior;
Management Consulting;
Gender & Diversity in Organizations; and
Critical Management Studies.
Professor Dr. Crawford has been an Academic in the following UK
Universities:
University of London (Royal Holloway), as Research Tutor;
University of Greenwich (Business School), as Senior Lecturer
(Associate Professor), in Organisational Behaviour and Human
Resource Management;
University of Wolverhampton, (Wolverhampton Business School), as
Senior Lecturer (Associate Professor), in Organisational
Behaviour and Human Resource Management.
London Southbank University (Business School), as Lecturer and
Unit Leader.
His responsibilities in these roles included:
Doctoral Research Supervisor;
Admissions Tutor;
Postgraduate and Undergraduate Dissertation Supervisor;
Programme Leader;
Personal Tutor.
For Whom This Programme is Designed
This Programme is Designed For:
Event
Planners;
Event Organisers;
Middle and senior managers tasked with the direct delivery of events or
oversight of specialist sub-contractors;
Event Managers;
Project Managers;
Marketing
Managers;
Senior operational managers with responsibility for managing teams whose
role includes event management;
Event Operation
Coordinators;
Budget Officers;
Training or
Seminar Coordinators;
Senior managers up
to Board level with responsibility for the strategic use of events as part
of the organisation’s Public Relation and marketing strategy and their
effective deployment;
Anybody who wants to gain knowledge
in events planning, management, marketing, coordination and other matters
pertaining to facilitating events.
Duration:
Intensive Full-Time {3 Months (5 Days or 30 credit Hours Per
Week)} or
Cost: £45,000.00
Per Student
The
programme cost does not include living accommodation. However,
students and delegates are treated to the following:
Free Continuous
snacks throughout the Event Days;
Free Hot Lunch on
Event Days;
Free City
Tour;
Free
Stationery;
Free On-site
Internet Access;
HRODC Postgraduate
Training Institute’s Diploma – Postgraduate; or
Certificate of
Attendance and Participation – if unsuccessful on resit.
HRODC Postgraduate Training Institute’s Complimentary Products include:
HRODC Postgraduate
Training Institute’s Leather Conference Folder;
HRODC Postgraduate
Training Institute’s Leather Conference Ring Binder/
Writing Pad;
HRODC Postgraduate
Training Institute’s Key Ring/ Chain;
HRODC Postgraduate
Training Institute’s Leather Conference (Computer –
Phone) Bag
– Black or Brown;
HRODC Postgraduate
Training Institute’s 8GB USB Flash Memory Drive,
with Course/ Programme Material;
HRODC Postgraduate
Training Institute’s Metal Pen;
HRODC Postgraduate Training Institute’s
Polo Shirt.
Location:
Central
London and International Locations
Module 1
Event Planning
Introduction to
Event Planning;
Planning the
Event;
Business Planning
for Events;
Team Building;
Venue Selection;
Preparing for the
Event;
Finance for Events
and Budgeting;
Event Resources;
Event Restraints;
Risk Assessment;
Event Evaluation;
Promotion;
Advertising;
Public Relations;
The Internet;
Personal Selling;
Event Booths;
Presentation
Skills.
Module 2
Event Planning Ethics
and Etiquette
M2 - Part 1: Business Ethics
Business Ethics:
Event Planner and
Supplier Working Relationships;
In-Office Sales
Presentation;
Communication
between the Planners and Suppliers;
Business Meals;
Familiarization
Tips;
Industry
Functions;
Holiday
Celebrations;
Proposals and
Quotes;
Event Operations;
On-Site Meetings;
Business
Referrals;
Confidentiality;
Business Favors.
Fair Competition:
Supplier-to-Supplier Ethics;
Staff.
Observing Proper
Ethical Parameters:
Event Planners and
Client Business Interactions;
Right Match to Do
the Business;
Using Business
direction;
Handling Unethical
Behavior.
M2 - Part 2: Business Etiquette
Business Ethic,
Protocol and Entertaining: Within the Town:
At the Office;
In Restaurants;
Out and About;
Elevated
Entertainment;
Out on the Town;
Industry Events;
At Home;
Weekend Retreats;
Holiday Parties.
Business Ethic,
Protocol and Entertaining: Out of the Town or Country:
Familiarization
Trips;
Site Inspections;
Personal Travel.
Codes of Conduct
on Site;
Event Planning
Ethics, Etiquette and Essentials A-Z;
Event Planning
Do’s and Don’ts.
Module 3
Events Sponsorship
Generating More
Event Sponsorship;
The Sponsorship
Marketing Plan;
Sponsorship
Research;
Effective
Sponsorship Proposal;
Sponsorship
Success and Growth;
Maintaining Good
Image with the Sponsors;
The Creative
Approach to Sponsorship;
The Keys to
Successful Sponsorship Sales;
The Legal Issues
in Event Sponsorship;
Sponsor-Client
Relationship;
Keeping Sponsors
Coming Back;
The Sponsorship
Evaluation Process;
The Globalisation
of Event Sponsorship;
Significance of
Networking;
The Future of
Global Event Sponsorship.
Module 4
Events Marketing
Defining Marketing
and Marketing Process:
Marketing:
Creating and Capturing Customer Value;
Company and
Marketing Strategy: Partnering to Build Customer Relationships;
Marketing Strategy
in Recessionary Periods:
‘Current Value’ Modification and Pertinent Microeconomic Issues.
Understanding the
Marketplace and consumer:
Analyzing the
Marketing Environment;
Managing Marketing
Information to Gain Customer Insights;
Understanding
Consumer and Business Buyer Behaviour;
Predicting
behavioural outcomes.
Designing a Customer-Driven Marketing Strategy and Marketing Mix:
Customer-Driven
Marketing Strategy: Creating Value for Target Customers;
Products,
Services, and Brands: Building Customer Value;
New-Product
Development and Life-Cycle Strategies;
Pricing:
Understanding and Capturing Customer Value;
Marketing
Channels: Delivering Customer Value;
Retailing and
Wholesaling;
Communicating
Customer Value: Advertising and Public Relations;
Communicating
Customer Value: Personal Selling and Sales Promotion;
Direct and Online
Marketing: Building Direct Customer Relationships.
Extending Marketing:
The Global
Marketplace;
Marketing Ethics
and Social Responsibility;
The importance of
Diversity Management in global marketing;
Revolutionising
marketing strategy with the incorporation of an effective Diversity Policy.
Conceptualising
Event Marketing;
The Evolution of
Event Marketing;
The Theory and
Practice of Event Marketing;
Sponsorship and
Cause-Related Events Marketing;
E-Event Marketing;
Entertainment and
Festival Event Marketing;
Corporate Event
Marketing;
Association,
Convention and Exhibition Event Marketing;
Social Event
Marketing;
Future Forces and
Trends in Event Marketing;
Case Studies.
Module 5
Events Management
M5 - Part 1: Managing Events and Events Projects
Event, definition:
Challenges of
Event Management;
The Place of
Events In Human History and Culture;
The Events
Industry;
Event Manager;
The Events
Profession and Education.
Understanding
Event Projects Management:
Events as
Projects;
Project Management
Perspective;
Event Project
Definition, Organization and Framework;
Project
Parameters;
Stakeholder
Requirements and Needs;
The Project
Objective Statement;
Project Planning;
Project
Optimization;
Project Evaluation
and Review Techniques;
Project Crashing;
Project Risk
Management;
Project Cost
Breakdown Structures;
Project
Implementation;
Project Shut-Down;
The Required
Competences of an Event Project Leader.
M5 - Part 2: Event Design, Production and Operation
Event Design and Production:
Current Views of
Event Design;
Events as Designed
Experiences;
Concept and Theme;
Understanding
Event Experiences;
Event Staging and
Logistics.
Event Operations:
The Legal
Environment;
Insurance;
Regulations,
Licences and Permits;
Events Contracts;
Events Logistics.
M5 - Part 3: Event Human Resource Management, Finance Management
and Event Marketing
Managing the Event
Human Resources:
The Event Human
Resource Challenge;
Finding the Right
People;
The Challenges in
Practice to the Events Industry;
Formulating and
Conducting Event Induction and Acculturation;
Developing
Effective Communication with Event Workers;
Event Employee
Learning and Development;
Motivating,
Maximising Performance and Retaining Employees;
Remunerating
Staff.
Event Finance:
Important
Financial Terminology;
Financial Planning
and Control;
Users of Event
Finance Information;
Budgeting and
Events;
Budgeting As a
Logically Sequenced Planning Process;
Common Methods of
Budgeting;
Applying Budgeting
to Worked Examples;
Comparing Actual
and Budgeted Performance.
Event Marketing:
Event Marketing
Planning;
Event Sponsorship.
M5 - Part 4: Dealing with Different Types of Events
Mega Events:
Mega Events,
Definition;
Mega-Event
Periods;
Mega-Event
Tourism.
Events in the
Public and Third Sectors:
The Public Sector;
The Third Sector;
Events in the
Third Sector;
Other Non-Profit
Events.
Corporate Events:
Categorization;
Key Logistical
Issues for Corporate Events;
The Corporate
Event Customer;
Corporate Event
Evaluation.
Cultural Events
and Festivals:
Cultural Events;
Festivals;
Types of Cultural
Events and Festivals;
Programming
Cultural Events and Festivals;
Marketing Cultural
Events and Festivals;
The Public Role of
Cultural Events and Festivals.
M5 - Part 5: Events and Media
Events and Media:
Understanding Media;
The Role of the Media in the Events Management;
The Media and Links to Stakeholders;
Media Management;
The Impact of Media Coverage on Events;
Crisis Management for Event Managers.
Module 6
Event Risk Management
and Safety
Event Risk
Management;
Event Risk
Assessment;
Alcohol and
Events;
Crowd Control;
Emergencies;
Critical Issues
for Event Safety;
Outdoor Events:
Stage Safety, Pyrotechnics, Parades and Demonstrations;
Future Event Risk
Management.
Module 7
Developing Excellent
Event Presentations
M7 - Part 1: The Art of Presenting
Preparing the
Presentations:
What You Need to
Know;
Developing
Presentation;
Delivering
Presentation;
Looking at Power
Point Pointers;
Special
Presentation Situations.
The Who, What,
Where and Why:
Determining the
Objects of the Presentation;
Audience Analysis;
Relating to the
Audience;
Controlling the
Topic.
Research:
Research Aids;
Gathering Primary
Sources;
Making Use of
Secondary Sources;
Ensnaring a Web
Resources.
Message
Organisation:
Choosing Material
that Makes Your Point;
Selecting a
Pattern of Organisation;
Making Use of
Outlines;
Using Index Cards
and Scripts;
Timing for Maximum
Impact;
Using Power Point
to Organize the Presentation.
Managing Anxiety
when Presenting:
Conceptualising
Stage Fright;
Minimizing
Anxiety;
Managing Physical
Symptoms Of Anxiety;
Overcoming Stage
Fright;
Rehearsing the
Presentation;
Avoiding Erroneous
Suggestions To Overcome Fright;
Using Nervousness
as an Asset.
M7 - Part 2: The Basics of Creating a Presentation
Building The Body
With Stories, Statistics and Other Good Stuff:
Using Stories to Make Your Point;
Using Statistics and Other Numerical Data;
Employing More Support:
Quotations;
Definitions;
Analogies;
Examples.
Correct Word
Style:
Honing Your Word and Style;
Developing Catchy Phrases;
Using Classical Rhetoric Tricks;
Correcting Yourself.
Using Humor
Effectively:
The Secret of Not “Bombing”;
Nonjoke Humor;
Poking Fun at Yourself.
Guidelines for
Effective Introductions, Transitions and Conclusions:
Developing a Good Start;
Introductions to Avoid;
Managing Smooth Transitions;
Concluding the Presentation;
Conclusions to Avoid.
Planning Powerful
Visual Aids:
The Use of Visuals;
Charts and Graphs;
Selecting Slides and Overheads;
Making Use of Flip Chart;
Designing Useful
Hand-outs;
Preparing Great
Props.
M7 - Part 3: Delivering Presentation with Ease
Proper Body
Language:
Using Proper Nonverbal Speech in Any Language;
Eye Contact with the Audience;
Dress to Impress;
Mastering Physical Positioning and Movement;
Using Your Voice Properly;
Tips For Successful Global Communication.
Audience
Appreciation:
Reading the Audience Reaction;
Make Your Audience Feel Comfortable;
Taming a Tough Audience;
Energizing Dull Audience;
Using Surefire Audience Involvement Technique.
Preparing for
Possible Questions:
Reviewing the Basics of a Q&A Sessions;
Responding with the Perfect Answer;
Using Question-Handling Techniques;
Responding to a Special Situations;
Handling Tough Questions;
Handling Hostile Questions.
M7 - Part 4: Mastering the Power of PowerPoint
Employing
Stunningly Simple Design Techniques:
The Do’s And Don’ts of Design;
Using PowerPoint Templates;
Transforming with Technical Tricks.
Considering Cool
Tricks to Make the Presentation Alive:
Keeping the Flow Going;
Using Audio;
Using Video;
Adding Animation;
Mining Miscellaneous Impressive Stuff.
Avoiding Common
Mistakes With PowerPoint:
Mistake Recognition;
Mistake Avoidance;
PowerPoint Parameter.
M7 - Part 5: Checking Out Tips and Tricks for Common
Presentations
Succeeding in
Sales and Other Motivational Presentations:
Sales
Presentation;
Motivational
Presentation.
Tackling Technical
and Financial Presentations:
Presenting
Technical Information;
Focusing on
Financial Presentations.
Making
Informational Briefings and Training Presentations:
Basic Rules for
Informational Briefings;
Special Rules for
Training Presentation.
Presenting a
Business Plan to Your Boss:
Tips In Presenting
a Business Plan;
Special Rules in
Presenting a Business Plan;
Mistakes to Avoid
During Business Plan Presentations.
Making Virtual
Presentations: Phone, Video, Web and E-Mail:
Identifying the
Right Virtual Presentation;
Virtual
Presentation Preparations;
Practicing Do’s
And Don’ts;
Virtual
Presentation Delivery;
Some Tips and
Tricks.
Adopting
International Presentations:
Know the Audience
Culture;
Crafting Your
Message;
Following Basic
Rules for Delivery;
Working with an
Interpreter.
Dealing with
Impromptu Presentations, Panels and Roundtables:
Impromptu
Presentation;
Being on a Panel;
Participating in a
Roundtable Discussion.
M7 - Part 6: Important Tips and Guidelines
Comeback Lines To
Use When Things Go Wrong:
Visual-Aid
Problems;
Distracting
Noises;
Your Own Mistake.
Tips for
Presentations at Public Meetings;
Things To Check
Before You Present:
How to Get to the
Venue;
Room Layout;
Seating
Arrangements;
Human Equipment;
Audiovisual
Equipment;
Sound System;
Electricity;
Podium;
Lighting;
Restrooms;
Temperature and
Ventilation.
Module 8
Time Management for
Event Planners
Principles of Time
Management
Time Management
Defined
Time in an
Organisational Wide Context: Acting in Time
The Cost of Time
Time Management
Tools
Maximising
Personal Effectiveness
Busy vs.
Productive
Time Wasters/Time
Robbers/Time Stealers/Time Bandits
Managing Time
Wasters/Time Robbers/Time Stealers/Time Bandits
Combating
Procrastination
Diffusing the
Impact of Others
Handling
Interruptions Constructively
Asserting Yourself
Politely and Calmly
Conquering
Overcommitment ( Learn to say, “No”)
Contextualising
Time Management
The Four D’s of
Time Management
Do
Delegate
Tasks Which Should Be Delegated
Effective Delegation Techniques
How to Delegate
Dump
Defer
Managing Multiple
Task and Deadlines
Combating Work
Related Stress
Balancing Personal
and Professional Life
Avoiding Time
Crunches
Handling
Unexpected Job Emergencies
Human Multitasking
Benefits of
Effective Time Management
Effects of Poor
Time Management
Time Management
Theories
Maslow’s Hierarchy
of Needs
The Pickle Jar
Theory
Pareto Principle
or 80/20 Rule
Eisenhower Method
POSEC Method
Setting Goals and
Objectives
What You Want to
Achieve
Importance of Goal
Setting Realistic
Goals Through SMART Method
Techniques for
Setting and Achieving Goals
Planning
Management and
Planning Tools
Using a Planner
Developing Action
Plan
Getting Organised
Organising Your Workspace, Files and Folders
E-mail, Task and Calendar Managing
Information Flow
and Retrieval Process
Information
Overload
Schedule Management
Scheduling to
Create Work/Life Balance
Creating Dynamic
“To-Do List”
Reducing Mental
Clutter
The Batching Technique
Utilise Time Gaps
Effective Follow-up System
Developing Time
Management Habit
Scheduling
Effective Scheduling
Steps in Scheduling
Prioritising
The Prioritisation Grid
Important vs.
Urgent
Time Management
Matrix (Covey’s Four Quadrant Matrix)
To-Do List
ABC123 Prioritised
Planning
Decision Matrix
Time Management
and Manager
How Most Managers
Apportioned Their Time
Time Management
Tips for Managers
Effective Resource
Management
Workload Analysis
Managing Workload
Managing
Disorganised Staffs
Meeting Management
Creating an
Effective Agenda
Importance of
Agenda
Steps For
Productive and Effective Meeting
Groupthink
Teamthink
Reducing Time
Spent on Meeting
Meeting Menaces
The Waffler
The Turf Warrior
The Assassin
The Dominator
The Interrupter
Meeting
Mismanagement
Trading Game
Scenario
Module 12
Event Coordination
Anatomy of an
Event;
The Event Element
Assessment;
Developing the
Event Site;
Accommodating the
Audience;
Providing the
Event Infrastructure;
Safe Operations;
Coordinating the
Event;
Fundamentals of
the Production;
Staging the
Entertainment Experience;
Food and Beverage
Operations;
Making Event
Memories;
Ancillary
Programs;
Vendors and
Volunteers;
Knowledge
Management;
Strategies For
Success.
Programme Number 146 - International and National Events
Management: Professional Events Facilitation, With Ultimate Success
Intensive Full-Time {3 Months (5 Days -30 Hours) Per Week}
Programme, Leading to
Postgraduate Diploma in International and National Events Management. Click to
download the PDF Brochure for this Programme.
|